Amidst the deteriorating global economy, Ford is spending so much in order to promote and advertise their 2010 Fusion in the market. Ford and other Detroit car makers in general are not really renowned with family cars. Matt VanDyke, US Communications director of Ford admitted that the company is recognized for its Mustang and truck models.
Ford now is doing means of getting the word out about their revamped 2010 Fusion and its sibling, the Mercury Milan, which will be released this month. The advertising expenses of the 2010 Fusion would be comparable to the Taurus models, and both cars will be called the “biggest initiative of the year”. This is the statement released by Chantel Lenard, the marketing manager of Ford for medium and small cars.
The Ford’s promotion will have the slogan “We Speak Car” and 2010 Fusion will be unleashed on American Idol, and on print and online advertisements. The Fusion will be released with the enhanced Taurus on this year, and will be pursued by Fiesta and Focus small cars in 2010.
The reason of Ford in doing this step is to be able to gain profit amidst recent economic recession and that is interrupted with unstable gasoline prices. According to Ford’s sales analyst, George Tipas, they are aware that their financial stability is going to be a bit unstable too.
The Fusion hybrid’s price will start off at $27,995 while the Milan is set at $31,300. Both car models are entitled for a federal tax credit of $3,400.