The Ford Fiesta, a sub-compact from Ford motors, will be enjoying the benefits of social networking sites like Facebook to be known in the market. The Fiesta is schedule to roll out of the showrooms in the United States during the early part of 2010 but the car manufacturer is inviting around 100 tech savvy consumers to test drive the vehicle as early as April this year.
The consumers who will get the first try behind the wheels of the Fiesta are expected to tell the world of their experience through sites like YouTube, Flickr, and Facebook. The brand manager for the Fiesta is very confident about the specs of the new vehicle from Ford but they want to incorporate the real experience of people when driving the car into the marketing aspect.
The effect of the early hands on is expected to be two-fold: the test drives will stir excitement as the drivers will relate their experience and will also serve as feedback to the design team at Ford. The Ford Fiesta will be the smallest car to be released by the auto manufacturer in the United States since the Aspire which stopped production in 1997.
The Fiesta is similar to the Ford Focus in size and will be marketed as a sedan and a hatchback. The marketing program will be maximizing the long term drive test but will also invite a number of people for a one-time test drive of the Ford Fiesta.
The American car manufacturer foresees the demand for the new vehicle at around 30000 to 70000 units on a yearly basis. This is still a rough figure without taking into account the jump or dive in the future price of gasoline. The test units will have a 1.6L power plant that produces 120 horsepower in its engine bay.